What is Search Engine Optimization?
If you look on the internet for a certain subject, search engines are meant to provide you with the most important information on a subject. They have to recognize the quality of a website's content, the amount of valuable information displayed, and the number of other sites linking in, similar to a vote of importance.
How does this work?
Search engines have ‘robots’ and ‘spiders’ who crawl the internet 24/7 examining the structure and content of websites. After analyzing several components of the pages they find, they apply an algorithm to assign a ‘page rank’ (=importance) to your site. Factors for this importance are:
- Amount of content
- Quality of content
- Naming of site and page titles
- The technical way content is present in the structure of the html pages, like keywords and headlines, links.
- Keyword density (percentage of keywords and related keywords on a given page)
- Inbound links from other sites (and how important those are)
- Age of your site and domain
What effect does this have on you building a site for your law firm?
- Be aware what visitors and search engines love quality content.
- Display plenty of information related to your practice area. If you have no time to do it, let someone else do it for you (Awebsiteforlawyers.com offers basic content and will offer content packages soon).
- Choose an appealing design with a clear navigation so people immediately find what they are looking for. Many customers leave certain pages after seconds. Our analytical reporting tools show the weak spots of each site.
- Remember your site as an investment: If you know that investing $150 more can bring you one more $2000 client per week, what will be your next step?
Awebsiteforlawyers.com applies all the tools you need to have a successful internet presence .
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