Google Business Listing · For Law Firms
Get Your Law Firm on the Map — Literally
When someone searches "bankruptcy attorney near me" or "immigration lawyer [city]," the first thing they see isn't your website — it's Google's local map results. Three law firms appear as pins on a map, with star ratings, phone numbers, and links to their websites. If your firm isn't in that map pack, you're invisible to a significant portion of your potential clients.
Since 2005, AWebsiteForLawyers has set up and optimized Google Business Listings for attorneys across the United States — included free in every website package, or available as a standalone service.
Why It Matters
Why Google Business Listing Matters for Attorneys
A Google Business Listing — also known as Google Business Profile or Google My Business — is a free service Google provides to businesses. It displays your firm's information directly in Google Search and Google Maps when someone searches for attorneys in your area.
Your listing can show:
- Your firm name, address, and phone number
- A link to your website
- Office hours
- Client reviews and star ratings
- Photos of your office
- Posts about your services or news
- A direct messaging option
On This Page
Why It's Critical for Law Firms
Local search results appear separately from paid ads and organic results — right under Google Ads and above standard organic listings — showing business locations as pins on a Google Map, followed by a list of three businesses with their average review star ratings. For attorneys competing for local clients, appearing in this "map pack" is one of the highest-value positions on the entire search results page.
What Affects Your Ranking in the Map Pack
Several factors determine whether your firm appears in the top three local results:
- Business name, proximity, and categories — how close your firm is to the searcher and whether your categories match their search
- Client reviews — both the number of reviews and your average star rating. A recent study found that 90% of respondents said positive reviews affected their purchasing decisions, with 86% saying negative reviews were also an influence.
- Review responses — responding to reviews signals to Google that your listing is actively managed
- Completeness of your listing — hours, photos, posts, and service descriptions all contribute
- Website authority — a well-optimized website supporting your listing strengthens your local ranking
- Domain and website age — time in business is a trust signal Google factors in
Our Service
What We Do
Included in Every Website Package
Every AWebsiteForLawyers website package includes full Google Business Listing setup and optimization:
- Claim and verify your listing (or optimize an existing one)
- Complete all business information — name, address, phone, hours, categories
- Add your website link and service descriptions
- Upload professional photos
- Set up the correct practice area categories
- Send you a custom review link to start collecting client reviews
- Provide account access so you can manage it yourself if needed
Standalone Google Business Listing — $99
Already have a website but no Google Business Listing, or need your existing listing properly set up and optimized? Our standalone listing service covers everything above for a one-time fee of $99.
Standalone Setup
Already have a website? No problem.- Claim and verify your listing
- Complete all business information
- Add website link and service descriptions
- Upload professional photos
- Set up correct practice area categories
- Send custom review link for client reviews
- Provide full account access
Important
Protecting Your Listing
Protecting Your Listing
Unethical marketers use the "Claim this business" button to trigger a verification email. If you receive an unexpected request to verify or transfer your listing — do not click it. Contact us immediately at 800.929.5439.
Google Listing Scam Calls
Google will never call asking for payment to maintain your listing. Google Business Listings do not expire. If you receive such a call — it's a scam. Hang up. Google Business Listings are free.
What Clients Say
"Matt at AWebsiteForLawyers.com responded to my initial email within an hour. I currently have eighteen Google first page listings for important search terms. I'm saving over $30,000.00 this year."
Brent W. Davis,
Bankruptcy Attorney, Birmingham
"I highly recommend AWebsiteForLawyers. They provide quality service, are very accessible, and we saved more than $1,400 annually since we switched. Since they optimized our website, traffic and customers have increased by 20%."
Nicole A. Murad Rothstein
"I am amazed at the talent and knowledge of Matt and his team. Absolutely delighted with the results."
Robert Charles Hill
FAQ's
Frequently Asked Questions
Is a Google Business Listing Really Free?
Yes — the listing itself is completely free. Google does not offer fee-based services to manage online profiles or for organic search engine ranking. Our $99 standalone service covers the setup and optimization work — not the listing itself.
How Long Does It Take to Set Up?
Setup typically takes 1-2 business days. Google's verification process can take an additional few days depending on the verification method used (postcard, phone, or instant verification for eligible businesses).
What If I Already Have a Listing?
We can optimize an existing listing — many attorneys have unclaimed or incomplete listings that aren't performing well. Our $99 standalone service covers optimization of existing listings as well as new setup.
How Do I Get More Client Reviews?
We send you a custom review link you can share with clients via email or text. The easiest way for clients to leave a review is through the Google Maps app on a phone. We recommend sending the link within 24 hours of a positive client interaction.
Can I Manage My Own Listing After Setup?
Yes — we provide full account access so you can update your hours, add photos, respond to reviews, and post updates yourself. We're also available to handle updates for you.
What Happens If Someone Tries to Claim My Listing?
If your listing is already claimed, Google sends an email notification before allowing any transfer. Never approve a verification request you didn't initiate. Contact us immediately if this happens — we'll help you secure your listing.
Ready to Get Your Firm on the Map?
Free consultation included. Standalone setup available for $99.