Estate Planning · Website Design
Websites for Estate Planning Attorneys
Estate planning clients are rarely in a hurry — but they are making one of the most important decisions of their lives. When someone searches for an estate planning attorney, they're looking for someone they can trust with their family's future. Your website needs to project exactly that: calm professionalism, clear expertise, and an easy path to getting started.
Since 2005, AWebsiteForLawyers has built estate planning attorney websites specifically designed to earn that trust — at a fraction of what large legal marketing agencies charge.
Why You Need a Specialized Site
Why Estate Planning Attorneys Need a Specialized Website
Estate planning is a deeply personal practice area — clients are thinking about their own mortality, their family's security, and the legacy they'll leave behind. A cold, generic law firm template doesn't inspire the confidence this conversation requires.
A strong estate planning website needs to:
- Project calm authority — warm, professional design that feels approachable without being casual. Clients need to feel safe discussing sensitive family and financial matters
- Clearly explain your services — wills, trusts, powers of attorney, healthcare directives, probate — many visitors aren't sure what they need. A well-organized site guides them to the right solution
- Address life events directly — marriage, divorce, new children, retirement, the death of a spouse — these are the triggers that drive estate planning searches. Your content should speak to these moments
- Build trust through credentials — bar memberships, years of experience, named attorney bios — estate planning clients research thoroughly before calling
- Rank locally for searches like "[your city] estate planning attorney," "[your city] will and trust lawyer," or "[your city] probate attorney"
On This Page
What's Included
What's Included in Every Package
Custom Design
Tailored to your firm's branding and the professional tone estate planning clients expect
Built-in SEO
Not an add-on — baked into every page from day one
Google Business Listing
Setup and optimization included in every package
Mobile-Friendly
Tap-to-call button on every page for mobile visitors
Secure Hosting
Fast, professionally managed — you never have to think about it
U.S.-Based Support
Fast turnaround on changes — no waiting weeks
Expert Content Package
Estate Planning Topics — Ready to Publish
Skip the blank page. Our estate planning content package includes professionally written, SEO-optimized pages covering the topics your potential clients are actively searching for:
Wills and Last Testaments
The most searched estate planning topic — explains what a will does, who needs one, and what happens without one.
Powers of Attorney
Explains financial and healthcare powers of attorney — increasingly searched by adult children planning for aging parents.
Living Trusts and Revocable Trusts
Healthcare Directives and Living Wills
Covers end-of-life decisions, medical proxies, and POLST forms — sensitive content written with appropriate care.
Probate and Estate Administration
Explains the probate process, timelines, and costs — often searched by families after a death who weren't prepared.
Estate Planning for Families With Minor Children
Estate Planning After Divorce or Remarriage
Covers beneficiary updates, blended family planning, and protecting children from prior relationships.
Business Succession Planning
For attorneys serving small business owners — covers buy-sell agreements, transfer strategies, and continuity planning.
Why You Need an Estate Planning Attorney
Pricing
Transparent, One-Time Pricing
Say Goodbye to Those High Monthly Fees
Essential
Single Page- Custom homepage design
- Mobile-friendly with tap-to-call button
- Up to 10 content sections
- Human-edited AI copy
- Google Business Listing setup
- Free domain + 1 year hosting
Professional
Five Pages- Custom homepage design
- Mobile-friendly with tap-to-call button
- Five pages of expert content
- Human-edited AI copy
- Google Business Listing setup
- Free domain + 1 year hosting
Growth
Twelve Pages- ~~Original price: $2,199~~
- Custom homepage design
- Mobile-friendly with tap-to-call button
- Twelve pages of expert content
- Human-edited AI copy
- Google Business Listing setup
- Bing/Yahoo Business Listing setup
- Built-in SEO optimization
- Free domain + 1 year hosting
Authority
Twenty+ Pages- ~~Original price: $2,799~~
- Custom homepage design
- Mobile-friendly with tap-to-call button
- Twenty+ pages of expert content
- Human-edited AI copy
- Google Business Listing setup
- Bing/Yahoo Business Listing setup
- Built-in SEO optimization
- Blog setup and configuration
- Free domain + 1 year hosting
Portfolio Samples
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"This company has hosted my website for more than ten years, and I have been extremely pleased with the services they have provided. "
"What sets them apart is the fast response time when we need changes or have questions."
"I am amazed at the talent and knowledge of Matt and his team. Absolutely delighted with the results."
"My site is very unique and professional. My friends say: “I am proud to say I knew you before you were famous!”
FAQs
Frequently Asked Questions
How Much Does an Estate Planning Website Cost?
Our estate planning website packages start at $699 for a single-page site and go up to $2,599 for a comprehensive twenty-plus page authority site. Every package is a one-time payment — no monthly retainers, no surprise fees. Call us at 800.929.5439 for a free 30-minute consultation and we'll recommend the right fit for your practice.
Will My Website Help Me Rank for "[City] Estate Planning Attorney"?
Yes. Local SEO and Google Business Listing optimization are included in every package — helping your firm rank for searches like "[your city] estate planning attorney," "[your city] will and trust lawyer," or "[your city] probate attorney."
Can I Have Separate Pages for Wills, Trusts, and Probate?
Yes — and we strongly recommend it. Separate pages for each service allow each to rank independently for its own search terms and help visitors find exactly what they're looking for without having to read through unrelated content.
How Do I Present Sensitive Topics Like End-of-Life Planning?
We write content that is clear, warm, and professional — acknowledging the sensitivity of these topics without being morbid or clinical. The goal is to make visitors feel comfortable starting a conversation they may have been putting off.
How Fast Can My Estate Planning Website Go Live?
Most estate planning websites launch within 2-4 weeks from the time we receive your content and approvals. Our human-edited AI content speeds up the process significantly — you'll receive professionally written draft content for review within days of getting started.
Once I Have My Website, Will I Be Able to Edit It Myself?
Yes. Every site is built on WordPress, which gives you full editorial control. We provide a one-on-one introduction to your new site and encourage you to publish your own blog posts and content updates. You can also send us changes — 60 minutes of changes are included free, with our standard hourly rate applying above that.
Do You Provide Ongoing Support After Launch?
Yes — every website we build comes with ongoing U.S.-based support. When you need a phone number updated, a new practice area added, or a staff bio changed, our team responds quickly. We also offer annual hosting renewal and can discuss ongoing SEO and content updates as your practice grows.
Ready to Build a Website That Earns the Trust Your Clients Are Looking For?
Free site review included. No obligation.
Our U.S.-based team is ready to help your estate planning practice get found — and get the call from families planning for their future.