Search Engine Optimization (SEO)

What is Search Engine Optimization?

The task of a Search Engine

If you look on the Internet for a certain subject, search engines are meant to provide you with the most important information on a subject. They have to recognize the quality of a website’s content, the uniqueness and amount of valuable information displayed, also the number of other sites linking in, similar to a vote of importance.

Listings on Search Engines

search engine listingsSearch Engines like Google, Bing, Yahoo and Ask typically list those results at least in three basic ways:

  • Organic listings – displayed will be an extract of your website page title,  page description and url (link).
    These listings are free and the most desirable.
  • Paid listings, also known a Pay Per Click (PPC), such as Google AdWords.
    Depending on your industry, a top listing can be as high as $5 -$50 per click on your ad. Note that a click on your ad does not guarantee that a visitor becomes a customer.
  • Local listings on maps, typically displaying pins on maps. These listings are free and belong to the most desirable. Search engines might know your location and will customize these listings accordingly.

 

How does SEO work?

Search engines have ‘robots’ and ‘spiders’ that crawl the Internet 24/7 examining the structure and content of websites. After analyzing several components of the pages they find, they apply an algorithm to assign a rank of importance to your site.

What are factors for a good ranking of your site?

website optimization

  • Amount of content related to the subject
  • Quality of content
  • Indexing (recognizing, registering) the content by search engines
  • Naming of your domain
  • Naming of pages and page titles
  • The technical way content is present in the structure of the HTML pages, like meta tags and headlines, links
  • Keyword density (percentage of keywords and related keywords on a given page)
  • Inbound links from other sites (and how important those are)
  • Age of your site and domain
  • Your website’s activity related to social media
  • The time visitors spend on your site (Google has a browser called Chrome, also many users have Google toolbar implemented in other browsers)

 

What does this mean for developing a website for your law firm?

  • Be aware that visitors and search engines love quality content.
  • Display plenty of information related to your practice area. If you have no time to do it, let us  do it for you (awebsiteforlawyers.com offers individualized content packages).
  • Choose an appealing design with a clear navigation so people immediately find what they are looking for. Many customers leave certain pages after seconds. Our analytical reporting tools show the weak spots of each site.
  • Remember that your site is an investment: If you know that investing $150 more can bring you one more $2000 client, what will be your next step?

What does AWebsiteForLawyers do for your website?

On-page factors

When you purchase a website package from us, we perform a high quality on-page optimization of your web pages. We make sure that the coding of your pages are optimized for specific search terms. We specifically look into meta title and description of each web page, as well as the structure of each page (headlines, images, sub headlines) and the whole website. A thorough review of the appropriate search terms proceeds the planning of the site structure.

Off-page factors and link-building

Our off page services are limited to submission to a large number of search engines as well as creating your Google and Bing (Yahoo) local business listings.