What is Search Engine Optimization?
If you look on the Internet for a certain subject, search engines are meant to provide you with the most important information on a subject. They have to recognize the quality of a website’s content, the amount of valuable information displayed, and the number of other sites linking in, similar to a vote of importance.
How does SEO work?
Search engines have ‘robots’ and ‘spiders’ that crawl the Internet 24/7 examining the structure and content of websites. After analyzing several components of the pages they find, they apply an algorithm to assign a rank of importance to your site.
What are factors for a good ranking of your site?
- Amount of content related to the subject
- Quality of content
- Indexing (recognizing, registering) the content by search engines
- Naming of your domain
- Naming of pages and page titles
- The technical way content is present in the structure of the HTML pages, like keywords and headlines, links
- Keyword density (percentage of keywords and related keywords on a given page)
- Inbound links from other sites (and how important those are)
- Age of your site and domain
What does this mean for developing a site for your law firm?
- Be aware that visitors and search engines love quality content.
- Display plenty of information related to your practice area. If you have no time to do it, let us do it for you (AWebsiteForLawyers.com offers content packages).
- Choose an appealing design with a clear navigation so people immediately find what they are looking for. Many customers leave certain pages after seconds. Our analytical reporting tools show the weak spots of each site.
- Remember that your site is an investment: If you know that investing $150 more can bring you one more $2000 client, what will be your next step?
AWebsiteForLawyers.com applies all legal tools you need to have a successful Internet presence.